Running Ads Or Boosting Posts On Facebook- Which One Is Beneficial & When?

A very frequent question asked by Brand Owners is “Should we boost our post, or should we create and run ads?”

It’s obvious to everyone in the industry now that both these things are relatively very different from each other, and are efficient in their own manner and also, situational-based.

Boosting a post is very easy and comes with the option to either target “People who like your page and their friends” or “People you choose through targeting.”

“Facebook ad manager is a heck of a confusing tool, rather than an intuitive one” is what I say most of my day. But then again, I think it’s worth it to operate around with it and get to know the options that we might have.

Boosted posts are much easier to set up but Facebook Ads offer more options when it comes to targeting and creating an Advertisement.

To support the above assertion, here are some Pros & Cons:

1. The boost post option is easily accessible and can be set up with a few clicks.
2. The ad manager allows more control over who sees your ad and how you pay for it and gives you more targeting details and options.
3. Using the targeting insights from the ad manager to set up targeting groups is a more feasible option.

Boosting a post is simpler but as brand owners keeping on boosting posts is a complete waste of money. Advertising on Facebook is confusing enough already, and the Ad Manager makes it no less than overwhelming for even a professional. No doubt in the fact that Ad Manager continuously gives us more targeting options and details, but real talk - Boosts are one of the “clumsiest” ways to advertise used by newbies and amateurs.

And not to mention, Facebook ads offer many more options which include likes, clicks to website, app installs, app engagement, website conversions, event responses, offer claims, video views & local awareness. You can also decide whether to run your ad on the Facebook news feed (desktop and/or mobile), in the display network and on Instagram.