How To Increase The Conversion Rate Of The Content You Create?

Everyone is aware of how important content creation is for any successful business/enterprise. But how should the content be created for having to turn that content into actual sales?

It is as simple as it gets. It is a two-step strategy to create content in a way that engages people to buy your product.

This two-step strategy is effective enough to grow your business’s profits rapidly enough to have your business stand in the market, shoulder-to-shoulder, if not higher.

Strategy #1: Choosing the right content

When you start a business, you engage with a group of people around a collective experience that they are having. So, in that perspective, your business can be understood as a series of communications on one side and a community of people on the other, and all your business is - is a solution to a problem that this community of people is facing.

The content strategy for any business should be to create content that relates to the topics that your people are interested in and then make offers that you think are genuinely relevant and beneficial to them. Meanwhile, focus on what guides every piece of content that you syndicate - e. g. what is a problem or collective experience that your customers are having right now? The answer to this question is your next blog post, your next video or the next piece of content you retweet to your fans.

Now on to, how to turn this content into sales.

Strategy #2: Leveraging your content for sales

No doubt that broadcasting or amplifying via advertising one piece of engaging content that is relevant to your brand helps in leveraging your content for sales. But that isn’t ever enough.

One needs to understand that the way people consume content is always changing. You should know that people prefer to engage with content in many different ways, and it should be your goal to make it as easy as possible for them to do so.

So whether they go to their inbox, to Facebook or to their cell phone, you need to make sure that your content is syndicated to that channel. Below listed are 4 ways on how you can syndicate your content for ensuring maximum conversion rate.

1. Email – Once a week you should be emailing a relevant piece of content to your subscriber list. Email is such an effective marketing tool, and your goal should be to make at least 30% of your revenue from emailing your community.
2. Advertise to Your Pixeled Audiences – Everyone who has ever visited your website or is a Facebook fan of your brand can be retargeted with advertising. And there isn’t a blog post that goes out for any of my brands that don’t get advertised on Facebook.
3. Facebook Messenger – We are going to see the rise of Messenger as a major way we engage with businesses. Before long, you are going to book your travel, order an Uber, and (most importantly) sell your products inside of Messenger. This is still a new technology, but you can stay ahead of the curve and start building your Messenger list today. The program we use to do this is called Manychat and it’s super easy to use.
4. Desktop and Mobile Push Notifications – Push Notifications notifies these fans directly on their desktop or cell phone whenever you post new content — and engagement is extremely high.

Whenever we have something new to communicate — a new piece of content or the start of a sale — we send it out on all 5 of these channels, and you should, too.